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Media campaign reaches 1 million Victorians
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City joins WeChat

31 Aug 2017

City joins WeChat Image

The City of Melbourne has officially joined Chinese social media platform WeChat.

The council’s international engagement chair Cr Philip Le Liu said:

“Melbourne is the only local government in Australia to have access to WeChat’s audience of almost 1 billion people.”

“As someone who uses WeChat every day I know this is a great way to engage a community, with WeChat users spending 66 minutes a day on average browsing their feed.”

“There are also more than 10 million corporate accounts, with the social media network fast becoming an accepted way to do business in China.”

“WeChat is the perfect place for Melbourne to showcase its growing status as an international business hub with a booming start-up sector.”

The City of Melbourne’s WeChat account will be trialled in a six-month pilot project, with new articles, photos and information posted every week.

Content will include business opportunities, Melbourne sector capabilities, major events, What’s On and useful information for visitors.

Cr Le Liu said the account would target international students who were keen to study in Melbourne and need help to navigate the city.

As WeChat restricts corporate accounts to registered Chinese entities, the account has been set up through the City of Melbourne’s office in Tianjin.

The City of Melbourne is the only Australian local government to have an established business office in China. The office is a dedicated resource designed to facilitate trade, investment, civic and educational exchange between the two cities.

Melbourne and Tianjin formed a sister city relationship in 1980.

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